Maple Energy Infusing Serum
A syrup-textured nourishing serum from the Maple Energy line, and how to sell it as a pair with the Maple cream.
The Maple Energy Infusing Serum is the serum step in the Maple Energy line. It is a nourishing, syrup-textured serum with a well-aging focus, made for clients who want a bouncy, plump-looking glow while keeping the routine comfortable. It sits next to the Maple Energy Infusing Cream on the shelf, and the two are easiest to sell together.
The facts
- Size and price: 30 mL, $22.00 MSRP.
- Key ingredients: Canadian maple sap (sugar maple sap is the first ingredient on the list), squalane, a 3-peptide complex and adenosine.
- The peptides by label name: Acetyl Hexapeptide-8, Palmitoyl Tetrapeptide-7 and Palmitoyl Tripeptide-1.
- Texture: syrup-like, with a smooth finish. Plant butters such as shea, mango seed and murumuru seed butter also appear on the list.
- Fragrance: no fragrance or essential oils are listed, so "no added fragrance" is accurate.
- Where it goes: after toner, before moisturizer.
- How to use: one pump, patted in with warm palms.
Who it suits
The brand designed it for all skin types. It is an easy recommendation for:
- Clients with dry or dull-looking skin who find watery serums too light once the weather cools.
- Clients with sensitive-feeling or redness-prone skin who want a well-aging step that stays comfortable.
- Clients asking for a glass-skin glow who dislike a sticky layer.
Keep the language cosmetic. The serum is designed to help skin look firmer, more radiant and more hydrated. Staff should not describe it as a lifting product.
Pairing with the cream
The Maple Energy Infusing Cream shares the serum's core story: sugar maple sap, squalane and peptide-supporting ingredients. It also has a syrup-like texture that melts in with the warmth of the hands, so the two steps feel consistent. The cream also lists no fragrance or essential oils.
A two-step Maple routine
- Cleanse and tone as usual.
- One pump of the serum, pressed in with warm palms.
- A thin layer of the Maple cream as the final step.
- In the morning, finish with an SPF.
Sizes that make the pair easy
- First-time buyer: the 30 mL serum at $22.00 MSRP with the 15 g cream at $10.00 MSRP. A low-commitment trial of the full line.
- Returning buyer: the serum with the 60 g cream at $28.00 MSRP.
Merchandising notes
- Shelve serum and cream side by side, serum on the left, so the order of use reads left to right.
- Keep one serum tester out and put a single drop on the back of a client's hand. The texture is easier to understand felt than described.
- Put "no added fragrance" on both shelf tags. It answers a common question before it is asked.
At the counter: "This is the Maple serum. One pump after toner, pat it in with warm hands, then the Maple cream on top. It's for skin that wants comfort and a plump-looking glow."
Both Maple products are in the catalog, with case packs listed for each.
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