Short, practical reads for spa, salon and boutique buyers. Two new pieces every day.
Arrange Dear, Klairs by line color so shoppers find a routine at a glance: blue for calming, orange for vitamins, white for the basics.
Build routine sets from the Blue Line SKUs you already stock, keep every item at MSRP, and let the routine do the selling.
Use low-price trial sizes, sheet masks and clean testers to drive trial, and a simple log to learn which samples turn into sales.
One benefit, one fact, one routine step. Rules for short shelf talkers, with four worked examples and a print checklist.
Plan one shelf around the Blue Line: a $10.00 MSRP entry item, a $39.99 MSRP hero and a $25.00 MSRP add-on. Facings, eye level and testers.
Clearance lots, hot deals and the occasional FOC (free-goods) offer - plus new launches and restocks. When they come up, this list hears first. One short email, every Wednesday.
Wholesale buyers only. Unsubscribe in one click, any time.
Clinical proof, milestones, the Blue Line and a ready-to-use content kit - in one webbook.
Open the webbookSee it in the catalog
