Maple Energy Infusing Cream

Maple Energy Infusing Cream is the cream in the Dear, Klairs Maple Energy line. It comes in 60 g at $28.00 MSRP and 15 g at $10.00 MSRP. Its ingredient list has no fragrance or essential oils, so you can tag it "no added fragrance".

The texture is the story

The cream has a signature syrup-like texture that melts in with the warmth of the hands. It is rich and comforting, and the brand describes the finish as supple and well nourished without an overly heavy afterfeel. That texture is unusual on most shelves, so demo it every time.

A quick demo: warm a small amount between the client's fingertips for a few seconds, then press it onto the back of the hand. Clients remember a texture that changes as they touch it.

What is in it

The first ingredient is sugar maple sap. The formula also includes squalane, adenosine and a group of peptides: Acetyl Hexapeptide-8, Palmitoyl Tetrapeptide-7 and Palmitoyl Tripeptide-1. The brand describes the goal as skin that feels moisturized and looks smoother, plumper and more refreshed.

Who it suits

• Clients with dry skin who want a rich cream they will actually enjoy using.
• Clients whose skin looks dull or tired.
• Shoppers moving into colder months who want more comfort at night.
• Clients who like a routine with a sensory step.

Where it goes

It is the final cream step, after toner and serum. A simple Maple routine:

1. Cleanse.
2. Toner.
3. Maple Energy Infusing Serum ($22.00 MSRP for 30 mL): one pump, patted in with warm palms.
4. Maple Energy Infusing Cream, warmed between the hands and pressed onto skin.

In the morning, finish with an SPF.

Questions staff will hear

Is it sticky?

The syrup look surprises people. Let them feel it. The brand describes the finish as supple, without an overly heavy afterfeel.

Can I use just the cream?

Yes. The cream works as a final step on its own. The serum is an optional add for clients who want the full Maple routine.

Does it smell of maple?

The ingredient list shows no fragrance or essential oils. Let the client check the tester for themselves.

A two-size shelf plan

1. Face the 60 g with the Maple serum beside it so the pair reads as one line.
2. Put the 15 g at the register. At $10.00 MSRP it is an easy trial for a client who loves the texture but is not ready for the full size.
3. Keep one open tester out at all times. This is a product clients buy after touching it.
4. As the weather cools, move the Maple pair to eye level.

At the counter: "Warm it between your hands first. It starts like syrup and melts into a rich cream. Use it as your last step after toner and serum."

The minimum is one full case of a product; products ship in sealed case packs from California, or your carrier can collect. See case packs in the catalog.